The Club cut

One film, one half of the app. A challenge from the moment somebody starts it to the moment somebody buys dinner — and nothing else, so it never has to stop and explain that your own habits are a different screen.

Watch it

On your own, it’s way too easy to let yourself off.

Twelve scenes, voiced and captioned. Sound starts when you press play.

What it covers

  1. Pick one thing you really want to do, then find a few friends who won’t let you off easy.
  2. Only people you invite get in. Nobody outside sees a thing.
  3. Start your own and you’re the host: name it, set how it’s played and how often, and whether a check-in needs a photo or a video.
  4. Everyone sees the rules before they join. Miss a day and a little goes into the group pot — or pick a fun forfeit instead.
  5. Every day comes down to one question: did you check in today?
  6. A photo or a clip isn’t about catching cheaters — once you see everyone did it, it’s hard to stay on the couch.
  7. The leaderboard just sits there, so nobody has to chase anyone in the group chat.
  8. When it ends, the pot pays for the celebration — and you realize you actually stuck with it.